#Make my logo how to#

Learn more about preparing logo files and creating a style guide on my YouTube channel. In your style guide you also should specify on other brand identity elements like: color palette, typography system, photography style, perhaps illustrations, animations and other elements.ĭepending on the client’s needs and of course on their budget, you can go from a very basic one page style sheet to a more comprehensive brand guideline.įinal word about delivery- remember to always underpromise and overdeliver-I’ve done so by providing my client with an extra logo animation.

#Make my logo how to#

Ok, so without further ado, let’s jump right into the first step of my logo design process which is the discovery phase.įinally, you need to work on a style guide that would show all the logo variations and how to use them (like safe space, placement on dark vs. Of course the simpler the form is, the less special it tends to become, so the challenge is to keep it simple while making it distinctive enough so it can be remembered. Memorable means that while the form must be simple, it must also be distinctive enough to be easily remembered. in small size on a business card, and in big size such as a signage. Simple means that a logo has to be focused on a single story and in most cases it must be uncomplicated in form.Ī logo must be simple so it can work effectively and flexibly in a wide range of sizes and media e.g.

Is it appropriate?Īppropriate means that the logo is relevant in form and concept to the client and its industry.įor example: If you’re designing for a fashion brand, then the logo needs to be elegant, but if you’re designing for a sports brand, then the logo probably needs to be bold and dynamic. Now, let’s explain each of those principles shortly to understand what they really mean.